We.Are is a photography-led project by Art Director Lee Coventry-Walsh, developed with photographer Tara Moore for Getty Images.

Created in response to the limitations of traditional stock, the work centres on culturally relevant,
Gen Z–informed imagery that prioritises authenticity, diversity, and contemporary visual language.
Each collection is shaped through a tightly edited creative process, from concept and casting to art direction and final curation, resulting in imagery that feels authentic, current, and human.

The collection is licensed globally.