Premiership Women’s Rugby 15

Developed to challenge perceptions of women’s rugby, the Powered Differently campaign redefined how strength and femininity are represented in sport.

Working with sports PR agency Matta and photographer Tara Moore, I led the creative concept, visual direction, and styling for a bold, inclusive portrait series that foregrounded individuality, power, and self-expression. The resulting imagery created a confident, contemporary visual narrative that resonated strongly with both players and audiences, extending across social and digital platforms and earning industry recognition, including a shortlist for Campaign of the Year at the 2024 Sports Industry Awards.