Commissioned by The Space Between Agency, I shot and art directed the photography for Metro Bank's Team Up. Dream Up. campaign — a partnership with the ECB centred on increasing the visibility and participation of women's and girls' cricket across the UK.
The brief was to capture authentic moments between athletes and grass roots players: real relationships, genuine confidence, natural connection. Metro Bank's involvement with the ECB is built around the transformative power of positive relationships - in sport and in banking and the imagery needed to carry that belief without spelling it out.
The campaign featured across stadiums and Metro Bank branches nationwide, supporting the bank's broader relationship banking proposition alongside the ECB initiative